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Structured decision framework for Amazon FBA sellers

Stop Guessing. Start Knowing.

Get a structured, analyst-grade verdict on any Amazon product opportunity. Delivered in 48 hours or less.

48-hour turnaround
6-dimension framework
Hard override rules
Clear verdict

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Reports Delivered

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Accuracy vs. 6-Month Outcomes

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Average Turnaround

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Bad Launches Funded

The #1 Reason Amazon Sellers Fail

It is not execution. It is not marketing.
It is picking the wrong product.

You are about to invest $5,000 to $15,000 in inventory for a product you have never sold before. You have done the research. You have looked at the BSR charts. But you still do not know if you should pull the trigger. Because data alone does not tell you what to do with it.

The $10,000 bet you cannot undo

Once you wire money to your supplier and ship inventory to FBA, there is no undo button. If the product does not sell, you eat the loss. Every dollar you spend on the wrong product is a dollar you cannot spend on the right one.

Data without a framework

Helium 10 shows you search volume. Jungle Scout shows you BSR. Neither tells you if the economics work for your specific situation, or if new entrants are actually surviving in that niche.

No one to tell you 'do not do this'

A product can score well on 5 of 6 dimensions and still be a NO-GO. Margin too thin. Cash cycle too long. Review wall too high. You need hard override rules, not just a score.

Greenlight Report closes that gap.

A structured 6-dimension framework. Hard override rules that catch deal-killers. A verdict with a rationale you can act on. Delivered in 48 hours.

Not Another Dashboard. A Decision.

Other tools give you data and leave you to figure it out. Greenlight gives you a verdict.

What other tools give you

  • Search volume numbers without context
  • BSR estimates with no interpretation
  • Revenue projections that ignore your costs
  • No override rules for deal-killers
  • No verdict. You still have to decide alone
  • Subscription fees for data you cannot act on

What Greenlight Report gives you

  • 6 scored dimensions with weighted composite
  • Entry Feasibility Signal: are new sellers actually surviving?
  • True unit economics with PPC baked in
  • Hard override rules that catch what scores miss
  • A clear verdict: Greenlight, Conditional, Watchlist, or No-Go
  • One-time payment. No subscription. Delivered in 48 hours

From Research to Verdict in 48 Hours

A structured pipeline. Not a chatbot. Every report runs through the same framework, the same override rules, and the same verdict logic.

01

Purchase & Intake

Choose your tier. Complete the intake form with your product data, ASINs, and pricing.

02

Analysis Pipeline

Your data runs through a 6-dimension scoring framework with hard override rules and confidence evaluation.

03

Verdict Assignment

Composite score calculated server-side. Verdict assigned: Greenlight, Conditional, Watchlist, or No-Go.

04

Report Delivered

Full report with all sections, PDF download, and verdict-specific next-step recommendation.

The math is simple.

The average failed Amazon product costs sellers between $5,000 and $15,000 in lost inventory, wasted PPC spend, and opportunity cost. That is money you will never get back.

A Greenlight Report costs $297. A Triage costs $99. That is the cheapest insurance in e-commerce. And if we tell you not to launch, we just saved you 50x the cost of the report.

$5K-$15K

Average cost of a failed product launch

$99-$297

Cost of knowing before you commit

New: We Pick The Product With You

Don't have a product yet?
We will find one together.

The hardest part of Amazon FBA is not launching. It is picking the right product in the first place. Our concierge tier pairs you with our research team. You bring your niche, budget, and goals. We bring the framework.

  • 1-on-1 product discovery session
  • We shortlist 3 validated candidates
  • Full Greenlight Report on the top pick
  • Ranked comparison across all 3
  • Capital allocation recommendation
  • 30-day follow-up check-in included

Concierge Session

How it works

1

You share your context

Niche, budget, seller stage, and goals. Takes 10 minutes.

2

We research & shortlist

Our team identifies 3 validated product candidates using the Greenlight framework.

3

You get the full report

Ranked comparison + full Greenlight Report on the top pick. Delivered in 5 business days.

4

30-day check-in

We follow up to see how sourcing is going and answer any questions.

$997one-time · 5 business days

What You Actually Get

Not a dashboard. Not a score without context. A structured memo with a verdict you can act on.

Sample Report · Greenlight Tier

Silicone Collapsible Dog Bowl

Amazon US · March 2026 · Confidence: HIGH

GREENLIGHT
06

Scored Framework

Confidence: HIGH
Entry Feasibility(25%)
7.5/10
Economics Viability(25%)
8/10
Market Demand Quality(15%)
6.5/10
Competition Saturation(15%)
6/10
Differentiation Realism(10%)
7/10
Operational & Cash Risk(10%)
6.5/10
Composite Score7.28 / 10
07

Verdict

GREENLIGHT

This product clears all hard override thresholds. Economics are viable at the stated landed cost with 34% gross margin. Entry signal is POSITIVE: three new entrants have reached 150+ units/month within 6 months, confirming the market is accessible. The listing gap in ergonomic handle design is real and differentiable. Proceed to sourcing validation.

02

Unit Economics

FBA Fee: $4.82

Referral: $6.00

PPC CPA: $8.40

True COGS: $11.20

Gross Margin: 34%

Break-Even: 112 units

Full report includes 8 sections

Delivery Guarantee

If your report is not delivered within the stated turnaround window, or within the rush window if you selected rush delivery, you receive a full refund. No questions asked. We stand behind the delivery commitment because the analysis is only useful if it arrives before you make your sourcing decision.

Choose Your Report

Every report includes PDF delivery, data labels (Observed / Inferred / Low Confidence), and a verdict you can act on.

Triage

$99one-time

Fast sanity check. Is this product worth investigating further?

24 hours turnaround
  • Find out in 24 hours if this product is worth your time
  • Market demand estimate: is anyone actually buying this?
  • Unit economics snapshot: can you make money at a realistic price?
  • Entry signal assessment: are new sellers surviving in this niche?
  • Verdict with plain-language rationale: proceed or move on
  • PDF delivered to your inbox
  • $99 applies as credit toward the full Greenlight Report
$99 credit toward Greenlight Report

Stop guessing. Know in 24 hours.

Most Popular

Greenlight Report

$297one-time

The full decision framework. Every dimension scored, every override checked.

48 hours turnaround
  • Full 6-dimension scored framework. Nothing left to interpretation
  • Entry Feasibility Signal: are sellers who entered this niche in the last 18 months actually making money?
  • Complete unit economics model with PPC cost-per-acquisition baked in
  • Competitor teardowns on up to 5 ASINs. Know exactly who you are up against
  • Fatal flag evaluation: catches the deal-killers most sellers discover after buying inventory
  • Hard override logic: protects you from a high score masking a broken opportunity
  • Conditions to proceed: if it is not a clean Greenlight, you know exactly what needs to be true
  • Next-step recommendation so you know what to do the moment the report lands
  • Operator rationale note: the reasoning behind the call, not just the number
  • PDF report delivered in 48 hours

One bad inventory decision costs $5,000 to $15,000. This costs $297.

Compare Report

$599one-time

You bring 3 ideas. We run a full Greenlight Report on each and tell you exactly which one to pursue first.

72 hours turnaround

You bring the ideas. We validate them.

  • You bring the 3 ideas. We validate every single one
  • Three complete Greenlight Reports with full 6-dimension scoring on each product
  • Entry Feasibility Signal run on all 3 niches. See which market is actually open
  • Side-by-side ranked recommendation. No ambiguity about which product wins
  • Clear reasoning on why the top pick beats the others. Not just a score, a case
  • Identifies which products to avoid and exactly why
  • One decision. Three products analyzed. Zero guesswork
  • All three PDFs delivered in 72 hours

You have 3 ideas and $10,000 to deploy. This tells you which one deserves it.

Concierge

Greenlight Concierge

$997one-time

We identify 3 viable product candidates, pressure-test each one, and deliver a full Greenlight Report on the strongest option.

5 business days

We find the ideas. You make the call.

  • Don't have a product idea yet? That is exactly what this is for
  • We identify 3 viable candidates matched to your budget and goals
  • Every candidate pressure-tested against our full framework before you see it
  • Full Greenlight Report on the strongest pick. Every dimension scored, every flag checked
  • Ranked comparison across all 3 candidates. You see the full picture, not just the winner
  • Capital allocation recommendation: how much to deploy, when, and in what sequence
  • Priority launch sequence: what to do first the moment you decide to move
  • 1-on-1 product discovery session. We learn your niche, budget, and risk tolerance before we start
  • 30-day follow-up check-in. We stay accountable to the recommendation we made
  • The highest-conviction way to start on Amazon without betting blind

Includes 1-on-1 Product Discovery Session

We learn your niche, budget, and risk tolerance before we start. No wasted research.

You have the capital. We find the product worth building.

Add Rush Delivery (+$99) at checkout. Cut turnaround in half on Triage, Greenlight, and Compare.

Sellers Who Stopped Guessing

Real outcomes from real reports.

"I was about to order 500 units of a product that looked great on paper. The Greenlight Report flagged a WATCHLIST verdict. Economics were marginal at my landed cost. Saved me $14K."

Marcus T.

Private label seller, 3 years

Saved $14,000

"The entry feasibility section is what I was missing. I could see the BSR data but I had no framework for interpreting whether new entrants were actually succeeding. This gives you that."

Priya S.

Amazon FBA, 18 months

Launched with confidence

"Used the concierge tier. They came back with 3 products I had not considered. The top pick is now doing 340 units/month. Best investment I have made in this business."

Derek W.

7-figure seller

340 units/month

"I have paid $3,000 for product research consultants who gave me less actionable output than this. The scored framework alone is worth the price."

Sarah K.

Brand owner, 4 years

Replaced $3K consultant

"Got a NO-GO verdict on my first product. Frustrating at first, but the rationale was airtight. Found a better product the next week. Now at $22K/month."

James R.

New seller, first year

$22K/month

"The hard override rules caught something I would have missed. My product scored well on 5 of 6 dimensions, but the cash cycle risk was a deal-breaker. That is the kind of thing you do not see until you have $8K sitting in a warehouse."

Natalie P.

Private label, 2 years

Avoided $8K loss

Frequently Asked Questions

Join 2,400+ sellers who made the call with confidence

Your Next Product Decision
Deserves Better Than a Gut Feeling

One report. One verdict. One decision you can defend with data, or walk away from with clarity.

Starting at $99 · 48-hour turnaround · PDF included · Delivery guaranteed