Structured decision framework for Amazon FBA sellers

The Report
Helium 10
Can't Give You.

Data tells you what is selling. Greenlight tells you whether you should sell it. A scored framework, hard override rules, and a clear verdict you can act on.

One payment. No subscription. Delivered in 48 hours.

48-hour turnaround6-dimension frameworkHard override rulesClear verdict

GREENLIGHT REPORT

GREENLIGHT

Silicone Collapsible Dog Bowl

Entry Feasibility7.5/10
Economics Viability8/10
Market Demand Quality6.5/10
Competition Saturation6/10
Composite Score7.28/10

All hard override thresholds cleared.

Proceed to sourcing if your available capital matches the required inventory and cash-cycle profile.

Delivery GuaranteedPDF Report IncludedDelivered in 24-72 HoursOne Payment. No Subscription.Clear Verdict You Can Act On

The Problem

Data Is Not a Decision.

You can have every Helium 10 metric, every Jungle Scout estimate, and every BSR chart available and still not know whether you should launch this product.

Data Without a Framework

Helium 10 shows you search volume. Jungle Scout shows you BSR. Neither tells you if the economics work for your specific situation, or if new entrants are actually surviving in that niche.

No One to Tell You 'Do Not Do This'

A product can score well on 5 of 6 dimensions and still be a NO-GO. Margin too thin. Cash cycle too long. Review wall too high. You need hard override rules, not just a score.

Subscriptions That Don't Decide

Most sellers pay $99 to $299 per month for tools that give them more data to stare at. You do not need another dashboard. You need a verdict before you wire money to a supplier.

$5K to $15K

Average cost of a failed product launch

$99 to $297

Cost of knowing before you commit

The Solution

Not Another Dashboard.
A Decision.

Other tools give you data and leave you to figure it out. Greenlight gives you a verdict backed by a structured framework and hard override rules.

Helium 10 / Jungle Scout / Research Tools

  • Data, dashboards, subscriptions, exports, estimates
  • Search volume numbers without context
  • BSR estimates with no interpretation
  • Revenue projections that ignore your costs
  • No override rules for deal-killers
  • No verdict. You still have to decide alone.
  • Monthly fee for data you cannot act on

Greenlight Report

  • Judgment, verdict, structured framework, override logic
  • 6 scored dimensions with weighted composite
  • Entry Feasibility Signal: are new sellers actually surviving?
  • True unit economics with PPC baked in
  • Hard override rules that catch what scores miss
  • A clear verdict: Greenlight, Conditional, Watchlist, or No-Go
  • One-time payment. No subscription. Delivered in 48 hours.

From Research to Verdict in 48 Hours

A structured pipeline. Every report runs through the same framework, the same override rules, and the same verdict logic.

01

Purchase and Intake

Choose your tier. Complete the intake form with your product data, ASINs, and pricing.

02

Analysis Pipeline

Your data runs through a 6-dimension scoring framework with hard override rules and confidence evaluation.

03

Verdict Assignment

Composite score calculated. Verdict assigned: Greenlight, Conditional, Watchlist, or No-Go.

04

Report Delivered

Full report with all sections, PDF download, and verdict-specific next-step recommendation.

0+

Reports Delivered

0%

Tracked Decision Alignment

0hr

Average Turnaround

0

No-Go Products Recommended for Launch

See It Before You Buy

What You Actually Get

Not a dashboard. Not a score without context. A structured memo with a verdict you can act on.

A Greenlight helps you move forward. A No-Go can save you thousands.

Sample Report · Greenlight Tier

Silicone Collapsible Dog Bowl

GREENLIGHT
Entry Feasibility (25%)7.5/10

3 new entrants in 12 months averaging 180 units/month by month 6. Entry signal: POSITIVE.

Economics Viability (25%)8/10

Gross margin 34% at $39.99 target. Break-even at 112 units/month. Economics flag: VIABLE.

Market Demand Quality (15%)6.5/10

~2,400 units/month estimated demand. Category health: GROWING. Seasonality risk: LOW.

Competition Saturation (15%)6/10

Review wall at 847 reviews for top 3. Barrier to entry: MEDIUM. Listing gap exists.

Differentiation Realism (10%)7/10

DIFFERENTIABLE. Specific feature gap identified in VOC analysis. Not commodity.

Operational & Cash Risk (10%)6.5/10

Cash cycle risk: MEDIUM. 60-day production lead time. $18K minimum viable inventory.

Composite Score7.28 / 10

All hard override thresholds cleared.

Proceed to sourcing if your available capital matches the required inventory and cash-cycle profile. Entry signal positive. Economics viable. Review wall manageable with differentiation strategy.

Unit Economics

FBA Fee$4.82
Referral$6.00
PPC CPA$8.40
True COGS$11.20
Gross Margin34%
Break-Even112 units

Verdict

GREENLIGHT

This product clears all hard override thresholds. Economics are viable at the stated landed cost with 34% gross margin. Entry signal is POSITIVE: three new entrants have reached 150+ units/month within 6 months, confirming the market is accessible.

Full report includes 8 sections

Pricing

Choose Your Report

Every report includes PDF delivery, data labels (Observed / Inferred / Low Confidence), and a verdict you can act on.

One payment. No subscription. No recurring fee for a verdict.

Is this idea worth investigating further?

Triage

Fast sanity check before deeper validation.

$99

one-time · 24 hours

Stop guessing. Know in 24 hours.

$99 credit toward Greenlight Report

Market demand estimate: is anyone actually buying this?
Unit economics snapshot: can you make money at a realistic price?
Entry signal assessment: are new sellers surviving in this niche?
Verdict with plain-language rationale so you can proceed or move on
PDF delivered to your inbox within 24 hours

+ 1 more included

Most Popular

Should I launch this product?

Greenlight Report

Full decision framework on a product you already have.

$297

one-time · 48 hours

One bad inventory decision costs $5K to $15K. This costs $297.

Get Greenlight Report
Full 6-dimension scored framework with nothing left to interpretation
Entry Feasibility Signal: are sellers who entered this niche actually making money?
Complete unit economics model with true COGS including PPC cost-per-acquisition
Competitor teardowns on up to 5 ASINs
Fatal flag evaluation that catches deal-killers most sellers find after buying inventory

+ 4 more included

Which of my 3 ideas should I pursue first?

Compare Report

You bring the 3 ideas. We tell you which deserves your capital first.

You bring the ideas.

$599

one-time · 72 hours

You have 3 ideas and capital to deploy. This tells you which one deserves it.

You bring 3 product ideas. We validate every one.
Three complete Greenlight Reports with full 6-dimension scoring on each product
Entry Feasibility Signal run on all 3 niches
Side-by-side ranked recommendation with no ambiguity about which product wins
Clear reasoning on why the top pick beats the others

+ 2 more included

Concierge

I have capital. Help me find the right product.

Greenlight Concierge

We identify 3 viable product candidates, pressure-test each one, and deliver a full Greenlight Report on the strongest option.

We identify the ideas for you.

$997

one-time · 5 business days

You have the capital. We find the product worth building.

Don't have a product idea yet? That is exactly what this is for.
We identify 3 viable candidates matched to your budget and goals
Every candidate pressure-tested against our full framework before you see it
Full Greenlight Report on the strongest pick with every dimension scored
Ranked comparison across all 3 candidates

+ 3 more included

Compare vs. Concierge: What's the Difference?

Compare Report ($599)

You bring 3 product ideas. We run a full Greenlight Report on each one and tell you which deserves your capital first. Best for sellers who already have ideas and need a ranked decision.

Greenlight Concierge ($997)

You do not need a product idea. We identify 3 viable candidates for you, pressure-test each one, and deliver the full report on the strongest option. Best for sellers who have capital but no product yet.

Add Rush Delivery

Cut turnaround in half: Triage becomes 12 hours, Greenlight becomes 24 hours.

+$99

Client Outcomes

Real Sellers. Real Decisions.

These are Amazon seller dashboards from clients who used Greenlight Reports to make better product decisions.

Confident first launch after a Greenlight verdict

This seller received a Greenlight on their first product and launched. Within the first week of going live, sales came in.

Amazon Seller Central dashboard showing revenue figures
$2,480 in 7 days

First 7 days after product launch

Outcome: first product launched with confidence, not guesswork

Illustrative client outcome. Not a guarantee of future results.

New niche launch validated before capital was committed

An existing seller used Greenlight to pressure-test a new niche. Got the verdict, sourced inventory, launched. The product scaled quickly.

Amazon Seller Central dashboard showing revenue figures
$8,184 in 30 days

First 30 days after product launch · 910% vs. previous period

Outcome: capital deployed into a validated product, not a guess

Illustrative client outcome. Not a guarantee of future results.

$20K in 3 months from a product launched with a verdict

This seller launched in late November after receiving a Greenlight. The chart shows 3 months of post-launch sales — the 12-month view in the dashboard includes pre-launch zeros.

Amazon Seller Central dashboard showing revenue figures
$20K+ in 3 months

3 months post-launch (launched late November) · 1,642% vs. previous period

Outcome: predictable revenue from a product validated before sourcing

Illustrative client outcome. Not a guarantee of future results.

What Sellers Say

Selected client outcomes. Names abbreviated for privacy.

"I was about to order 500 units of a product that looked great on paper. The report flagged a WATCHLIST verdict because the economics were marginal at my landed cost. Saved me from a painful first lesson."

Marcus T.

Private label seller, 3 years

Avoided a costly first inventory mistake

"The entry feasibility section is what I was missing. I could see the BSR data but had no framework for interpreting whether new entrants were actually succeeding. This gives you that."

Priya S.

Amazon FBA, 18 months

Launched with a clear decision framework

"Used the concierge tier. They came back with 3 products I hadn't considered. The top pick is now doing consistent monthly revenue. Best investment I've made in this business."

Derek W.

7-figure seller

Strong monthly revenue from a product we identified together

"Got a NO-GO verdict on my first product. Frustrating at first, but the rationale was airtight. Found a better product the next week. The No-Go was worth every dollar."

James R.

New seller, first year

No-Go saved capital. Better product launched successfully.

Delivery Guarantee

If your report is not delivered within the stated turnaround window, or within the rush window if you selected rush delivery, you receive a full refund. No questions asked.

Decision Quality Guarantee

If your report materially misreads your submitted inputs, omits a core section, or fails to support the verdict with the stated framework, we will revise it promptly or refund you in full.

This is a decision-support service, not a guarantee of market success.

Greenlight Concierge

Don't have a product yet?
We find one together.

The hardest part of Amazon FBA is not launching. It is picking the right product in the first place. Greenlight Concierge pairs you with our research team. You bring your niche, budget, and goals. We bring the framework.

  • 1-on-1 product discovery session
  • We identify 3 validated candidates
  • Full Greenlight Report on the top pick
  • Ranked comparison across all 3
  • Capital allocation recommendation
  • 30-day follow-up check-in included

How It Works

5 business days

1

You share your context

Niche, budget, seller stage, and goals. Takes 10 minutes.

2

We research and shortlist

Our team identifies 3 validated product candidates using the Greenlight framework.

3

You get the full report

Ranked comparison plus full Greenlight Report on the top pick. Delivered in 5 business days.

4

30-day check-in

We follow up to see how sourcing is going and answer any questions.

$997one-time · 5 business days

Frequently Asked Questions

Everything you need to know about Greenlight Reports.

The Math is Simple

The average failed Amazon product costs sellers between $5,000 and $15,000 in lost inventory, wasted PPC spend, and opportunity cost. That is money you will never get back. A Greenlight Report costs $297. A Triage costs $99. One payment. No subscription. The cheapest insurance in e-commerce.